Meraki People focuses on bio-based and nature-based innovations that can help create jobs and increase revenue, reduce the carbon footprint and reverse the urbanization trend that countries like Greece are facing. MP provide advisory services as an incubator to start-ups and scientists working/doing research on these fields in order to assist in scaling up and leading to the desired socio-technical regime. Additionally MP have a functioning bio-lab where candidate innovations can be tested for validity in the mushroom field.